Solidarity, common sense, reliability, sincerity, transparency guided by the experience and principles are reference values of HERA’s founding philosophy. Our aim is to ensure sustainable and value-added growth while using our internal and external resources in accordance with the priorities of our solution partners and preparing our enterprise for the future by continuously improving our business model.
Hera Healthcare is a new-generation intermediary service provider characterized by a sound organizational structure, wide-spectrum solution partner network, multinational and young team and a personnel policy based on profit sharing.
You have an international patient department, but your business development team is weak? We serve you with our model titled “Identify the target market, create marketing tools, organize and educate the team and inspect periodically”.
Do you want to establish an international patient center in your healthcare facility and to get counseling services? We serve you with our model titled “Establish, structure, divide into functions and assign”.
HERA’S FOUNDING PHILOSOPHY
Three Generations are combined in Health Tourism!
Yes, you read right. The Hera 3.0 generation is joining the crew step by step.Let us tell some about the details…
Our story begins with Mrs. Afrodita (Ayfer), the mother of the family, becoming a nurse. The origin of the family is deeply rooted in Rumelia, namely Kosovo and Macedonia. When the family immigrated to Turkey in 1989, Mrs. Afrodita started to work in a private health institution. At that time her relatives took ideas and shared their health secrets to Ayfer Nurse like she was their elder sister. In fact, it is health tourism that she did in the 1990’s, but the name of the profession has not yet been pronounced in Turkey.
When Acıbadem Healthcare Group started its first hospital in Acıbadem district in 1991, Mr. Abdülneim, the father of the family, began to give advice to his daughter to deal with the healthcare sector. He saw the health sector as the potentially shining star of Turkey in the future.
HERA HEALTHCARE, a Health Tourism Brand
But kismet waits until 2005. Severcan, the eldest sibling and daughter of the family Severcan, provides language support to patients from the Balkans while doing foreign trade in the construction sector. Officially, she started working in the International Department of Acıbadem Hospitals in 2007 and established and managed corporate-level health tourism departments until 2020. In the following years, her siblings also participated in health tourism at the level of translators and regional managers.
During all this time, Mrs. Ayfer and Mr. Abdülneim did not break away from the sector and guided the second generation with their valuable guidance.
In 2016, Hera Healthcare was established with careful steps. However, it had to wait until 2020 for its institutionalization and growth.
And today, in 2022, in just 18 months, with four registered brands, four companies operating in Turkey and abroad, professional accreditations, multilingual team, call center, wide sub-agency and representative network, offices and representatives, thousands of old patients, namely new friends, Hera Healthcare continues her journey in a stable and safe condition.
While all the good developments continue, the footsteps of the third generation of the Hera family are getting closer and closer. The contributions of this new generation, which has competencies such as operators, engineers, architects, and communicators, are already affecting their elders, who are already boomers.
Together we say:
Hera Healthcare is your reliable solution partner in health tourism!
Stay tuned with us.